Clik here to view.
Instagram Ads Open to All
Instagram recently announced that it is making ads available to all businesses on a self-serve basis starting in September and it will be available in 30 markets by the end of the month. Although...
View ArticleClik here to view.
Back to the Future of Wine Marketing: From Digital to Mobile
Now is the time to really consider mobile marketing for your wine brands. Wine drinkers are 45% more likely to use their mobile devices. They spend 35% of their time on a mobile screen compared to...
View ArticleClik here to view.
Multiply Your Impressions With These Out Of The Box Wine PR Techniques
Media is everywhere in the U.S, with thousands of broadcast, print, and online outlets, all easily accessible and digestible for respective target consumers. While massive corporations dominate the...
View ArticleClik here to view.
THE U.S. IS ALL ABOUT THE PINK – Documenting The Rise Of Rosé Wine And How...
Summertime is just on the horizon – and along with a rise in barbecues, picnics, and beach parties, there is also a foreseeable rise in rosé. In 2013 sales of rosé wines (priced at $12 or more)...
View ArticleClik here to view.
How To Ship Wine in the U.S. for PR
Thanks to new and more expansive e-commerce and direct-to-consumer websites, purchasing and shipping wine is becoming a much simpler process for many U.S. consumers. Yet despite these measures,...
View ArticleClik here to view.
Your How-To Guide For Throwing The Perfect Wine Tasting Press Event
Hosting a successful wine tasting for the press takes a delicate touch. It also takes an amazing guest list and an exciting array of wine. However, the ultimate press tasting should not only draw...
View ArticleClik here to view.
REACH MILLENNIALS WITH THESE WINE-FOCUSED CONSUMER EVENTS
There are 80 million millennials living in the United States today, and they have very different interests and expectations than their predecessors when it comes to the food and wine industry. They...
View ArticleClik here to view.
5 Tips For Organizing The Perfect Wine Tourism Press Trip
Press trips play an extremely crucial part in the overall public relations strategy of your wine brand or region as they offer unique access to some of the world’s top journalists and publications –...
View ArticleClik here to view.
Understanding The Value Of U.S. Wine Influencers – Online Vs. Offline
If you represent a foreign wine brand or region, the U.S. market can seem complex. While obtaining top-tier relationships with the press is always the ultimate goal for any successful PR campaign,...
View ArticleClik here to view.
Cf. Wins With Wine
Since working with the Bordeaux Wine Council, our communications and branding goal has been to help shed some of the region’s Old World misconceptions – expensive and inaccessible – and to reintroduce...
View Article
